Author Archives: admin

About admin

In 2002, after more than a decade of launching some of the world’s most recognized brands, Alona Fromberg-Elkayam founded 321 Takeoff, a NYC-based strategic branding and design consultancy that has created integrated brand strategies and executions for some of the recognized brands of the decade. In her early career as an art director, Alona started out in one of the oldest advertising agencies in the U.S., Citigate Albert Frank, then eventually joined Ogilvy & Mather and Saatchi & Saatchi, Alona cut her teeth on “killer” accounts such as BusinessWeek, Wyeth Ayerst and Pfizer, to name a few, garnering awards for her work with BusinessWeek. In 1994, a true pioneer of digital media, Alona opened her first company, Gimme 5 Productions that developed some of the very first websites for institutions such as New York Life and The Museum of Modern Art, among others. Two years later, she successfully sold her first company. The next few years, Alona enjoyed the freedom of working as a freelance consultant where she was involved in the launches of MSNBC.com and CoverGirl.com. She was tapped to join HotJobs.com as creative director, where she was responsible for developing HotJobs.com’s brand. This included corporate identity, outdoor marketing, television, online brand and marketing. HotJobs.com become the sixth most recognized brand and contributing to the company’s successful IPO in 1999 and in its eventual sale to Yahoo! in 2000. She subsequently held senior positions at SBIRazorfish and at Grey Healthcare Group where she built up their interactive practice andserved as the co-lead creative on the worldwide Levitra® and BotoxCosmetic® product launches. Alona now leads the way at 321 Takeoff creating brand stories and community-weaving social media seamlessly into the on and offline executions for clients like LexisNexis, Lawyers.com, Far From Timid and The Pod Hotel. And her work isn't going unnoticed, she continues to stretch the bounds of branding and design strategy. Her leadership and experience has inspired her to write 2 syndicated columns. A weekly column entitled “Best and Worst Dressed Brands of the Week” and a bimonthly column, “Murmurs of Visual Culture.” Alona is also the founder of It’s A Brand New World, a workshop series to give small and medium sized businesses tools to help their businesses grow during the recession. Alona a devoted student of kung fu, an ING NYC Marathon finisher, and an accomplished painter. She received her BA from American University and continued her education at School of Visual Arts. She is also fluent in Hebrew and French. On occasion, you may find Alona on West Fourth Street playing a bruising game of pickup basketball…. You can call next game at your own risk.