Move. Culture. Forward.
My name is Alona Fromberg-Elkayam. I am The Iconomist. I create, monetize, and celebrate brands and ideas that move culture forward.
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Follow me @321takeoff and read my latest Best/Worst Brands of the Week in the Huffington Post.
I am the Iconomist. I love building and designing brands that move culture forward. This could be fashion, architecture, technology, or electronics. I love working with visionaries who are crazy enough and care enough to think they can change the world.
I own a brand building agency, 321 Takeoff, and I write a brand column for the Huffington Post called Best and Worst Dressed Brands of the Week. From time to time I am asked to comment on television about brand like when a baseball team changes their logo or Tropicana changes there identity to the detriment of their audience.
Would love to hear from you and would love to connect with you. Follow me @321takeoff.
I run a brand building agency I founded in 2003 called 321 Takeoff. We’ve built a lot of brands you recognize and we want to help you build your brand. What we do better than anyone else is how to turn people on. We build the right story and the assets needed for your company to rally your audience, wherever they are. In a world where content = brand, we develop and align offline and digital strategies designed to do one thing—to move your market.
Far From Timid is a surface design company that I started in 2008. We license hundreds of exclusive patterns for all surfaces and objects. We work with retailers, manufacturers, and designers of home, fashion, and hospitality.
This is my weekly, Best Worst Dressed Brands of the Week, for the Huffington Post. This is how it works: Every week I go to events and also interact with products/services/icons. I review how these brands evoked important milestones in our life. Or not. I write about how well or terrible they fit into our lives and our cultural landscape. It’s the nuances that amaze me.
If you’d like to nominate a brand, please email me at discover@321worldwide.com.
Later,
Alona
Title: In Out Side to Side
Medium: Pencil, Ink, Spraypaint, Watercolor on Watercolo paper
Date: 2011
