Move. Culture. Forward.
My name is Alona Fromberg-Elkayam. I am The Iconomist. I create, monetize, and celebrate brands and ideas that move culture forward.
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I am the Iconomist. I love building and designing brands that move culture forward. This could be fashion, architecture, technology, or electronics. I love working with visionaries who are crazy enough and care enough to think they can change the world.
I own a brand building agency, 321 Takeoff, and I write a brand column for the Huffington Post called Best and Worst Dressed Brands of the Week. From time to time I am asked to comment on television about brand like when a baseball team changes their logo or Tropicana changes there identity to the detriment of their audience.
Would love to hear from you and would love to connect with you. Follow me @321takeoff.
I run a brand building agency I founded in 2003 called 321 Takeoff. We’ve built a lot of brands you recognize and we want to help you build your brand. What we do better than anyone else is how to turn people on. We build the right story and the assets needed for your company to rally your audience, wherever they are. In a world where content = brand, we develop and align offline and digital strategies designed to do one thing—to move your market.
Far From Timid is a surface design company that I started in 2008. We license hundreds of exclusive patterns for all surfaces and objects. We work with retailers, manufacturers, and designers of home, fashion, and hospitality.
This is my weekly, Best Worst Dressed Brands of the Week, for the Huffington Post. This is how it works: Every week I go to events and also interact with products/services/icons. I review how these brands evoked important milestones in our life. Or not. I write about how well or terrible they fit into our lives and our cultural landscape. It’s the nuances that amaze me.
If you’d like to nominate a brand, please email me at discover@321worldwide.com.
Later,
Alona
Nostalgia is making a serious comeback. So while you tell me about your new 4G phone, it won’t be non sequitur that I respond with an exquisite description of my grandmother’s old strawberry and whip cream dessert she used to make my brother and I every Friday night. Your current SuperBowl chit chat will be met with descriptions of my past as a teen in my living room making up various killer dance routines to Shannon’s “Let the music play.”
Ahhhhhh, yes nostalgia sure is making a comeback. Woody Allen makes it the main character in his movie, Midnight in Paris; Urban Outfitters honors nostalgia with the USB turntable, among other throwback products; and Tracy Stern urges us to savor it with her Salon Tea brand.
While Woody focuses on the idea that every generation thinks the previous generation was simpler, Ms. Stern focuses on something less debatable: Lost time. All Ms. Stern wants is for us to put our iPhones down. Pour un instant s’il vous plaît. She wants us to experience what Proust wrote about In Search of Lost Time when he bit into that madeleine and “ceased now to feel mediocre, contingent, mortal.’ And she’s giving us a chance. From her line of teas named after turn of the century archetypes like ‘The Dandy’ or ‘The Society Hostess’ to her instruction book, Tea Party, there is a place for nostalgia in all of us.
If you men and women out there aren’t ready for tea parties just yet, how about just cherishing the moments between Facebook updates, Siri results, or while staring at the Twitter whale–preferably with a cup of tea.
Title: In Out Side to Side
Medium: Pencil, Ink, Spraypaint, Watercolor on Watercolo paper
Date: 2011
